Goal: Know what key resources/assets are important for a business model

What are the most important assets required to make the business model work? What are critical resources? What are key physical resources? What are common sources of funding? When do you need mentors, advisors and coaches? How is the company’s culture important? How to protect your startup’s intellectual properties?

References: Business Model Generation (Alexander OsterWalder & Yves Pigneur, 2010), The Four Steps to the Epiphany (Steve G. Blank, 2007), The Lean Startup (Eric Ries, 2011)