Goal: Know what are the costs to operate a business model

What are the costs to operate the business model? How is company’s cost structure? What are the most important costs? What are the most expensive resources? What key resources are the most expensive? What is company’s path to revenues and corresponding costs?

References: Business Model Generation (Alexander OsterWalder & Yves Pigneur, 2010), The Four Steps to the Epiphany (Steve G. Blank, 2007), The Lean Startup (Eric Ries, 2011)